Disclaimer: I’ve been so busy working that most of the “What I designed today” posts are going to be a retrospective! I designed this horizontal funnel a few weeks ago. The funnel was used in executive presentations using Google Slides for Google Cloud Partner Learning & Certification. The intent was to illustrate Google Cloud learner journey progress through a 5-stage funnel. I had a difficult time finding a vector or raster graphic for a horizontal funnel, so I drew one in Adobe Illustrator! I actually drew two versions: a horizontal funnel WITH a gray path and one without. Here’s the original .ai file for Adobe Illustrator for you to copy and tweak or a transparent PNG. Not-so-incidentally, this fits standard Google or PowerPoint Slides perfectly.
SEE BELOW the FUNNEL IMAGE for QUICK DESIGN TUTORIAL on how to use PNG files and keep image sizes low in large presentations and documents.
Design tip: place the entire PNG in your file and crop the image to the part you want to use. If you’re working in PowerPoint, you can compress images to what is shown to keep your file size down. Here’s a handy, quick 1-minute video tutorial on how to save space by compressing images in PowerPoint — makes for easy file sharing and space saving files. It was an old tech tip I shared with colleagues in my last role but still applies for those of you who want to keep file sizes down for sharing without using cloud hyperlinks.
I have always been somewhat proud — that’s not quite the right word — of the fact that over 25 years of designing marketing materials for clients, I have NEVER advertised. I think it’s less pride than it is reassurance that my skills and talents are valued and worthwhile and not having to advertise is just a key performance indicator (KPI in the business world).
During my 6 years of consulting and humanitarian work, I didn’t design much of anything (although those skills did come in handy many times – particularly using MailChimp to send a regional newsletter but I digress…). Occasionally random strangers would still approach me via email or my website about design work. Most of the time, I’ve had to ignore those requests but I had some free time yesterday when an easy request arrived in my in-box and I learned a few things about myself:
I was giddily happy to be doing any kind of design work again. I just love to CREATE whether it’s a small business card or an entire marketing plan or confidence in a colleague or friend…creation is my “thing.”
Software is the same, but with wonderful upgrades — and believe it or not I kept up my Adobe subscription for 6 years while barely using it (now that’s a commitment to software you love).
I’ll never get used to switching from Mac to PC back to Mac again — muscle memory from years of shortcuts and keyboard strokes do NOT translate to the right buttons! I’ll get there…still loving my new MacBook…but probably just in time to get back to Windows 10 and a PC (which I despised at first but quickly came to love). I joke that we’re a non-denominational platform family — we like to use ALLLLLLL the devices available to improve our lives.
This new client found me via a simple Google search for “ticket business card” and came across this old post from 2013. Wow! That’s reassuring because even though I thought my skills were a bit rusty — and I’m sure they are — good design is timeless. I may not have the drawing skills I’d like but I can set up a typographical hierarchy like nobody’s business…and it was good to know I’ve still got it, it just takes a little longer than six years ago!
Most of you know I’m working full time for a “higher cause” this year and haven’t been doing much designing at all but was asked to put together some possibilities for a stake logo for church. Oklahoma City had designed one for their stake — story has it from a reliable source that the stake executive secretary just did it one day and it was quickly adopted — and it’s a great logo. The Bartlesville Oklahoma Stake, however, doesn’t lend itself to easily using an acronym for a logo. Pitfalls include derogatory connotations of letters similar to BOS, etc. ad nauseum. At any rate, one hasn’t been chosen so maybe they’ll pursue other options but here’s the contenders and a flyer that was created for a stake conference around the same time. Skills are rusty – it’s amazing what a year off from designing can do for that to happen! It took me twice as long as it should have to come up with these passable designs…
Adam & Kizzie are coming to Bartlesville and it’s going to be a fantastic night of music at OK Mozart’s Ambler Hall. This is a new direction for OK Mozart’s music selection and this duo with their gospel, blues, rock-n-roll and jazz sound are sure to please. I can’t wait to hear how they sound in Ambler Hall. If you’re local, info & tix are at okmozart.com.
Technically I designed these billboards a little over two weeks ago. The traditional billboard goes up tomorrow and I hope to add a shot of that from the street as well.
It’s not a full-on style guide but it’s a step in the right direction with a usage guide for the most common scenarios for a logo. I’m so excited about some of the concerts coming up at Ambler Hall! Check out Adam & Kizzie — they’re coming in November. For more details, visit OK Mozart on the web.
Lots of interesting musical things going on here but I didn’t like the femininity of the lyre shape as well as having the logo associated with any single instrument, even though the trumpet is very engaging.
The final design incorporates something that sets Ambler Hall apart: its gorgeous chandelier, donated by a patron. It’s the first thing you see upon entering the small hall and it is the perfect icon to associate with the acoustic hall that can also be rented for receptions, weddings or meetings. It’s elegant, simple and a good choice! Next post, I’ll list the style guide variations.
There’s a Mexican restaurant in Bartlesville, La Fiesta, that I’ve never been to — not because it’s not popular but because when we stayed in the hotel that shares it’s parking lot (while our home was under construction), we witnessed the chef puking out back then go back in. The next night we witnessed an ambulance take away a customer. We kind of figured that was an omen and wrote the restaurant off without ever actually trying it. I found it interesting, then, that I was tempted to go when I was requested to design these coupons for Father’s Day. I was relieved it was on Sunday because that eliminated my temptation altogether since we try our best to not eat out on the Sabbath Day. I just may have to try it another time, though!
All design work isn’t fun or glamorous. Scratch that. MOST design work isn’t fun or glamorous at all because it’s the actual do-this-to-get-paid variety of work (even if it’s ugly). Take this project: I was asked to recreate a farrier’s logo for a 73″ wide banner. It wasn’t difficult to do but it took time to redraw in Illustrator and get it right. There was no using any sort of conceptual design skills — just rote recreation of a graphical element. The project used my expertise of Illustrator but I had no creative liberty whatsoever, which is fine. It pays the bills. Just like any other occupation, graphic design is work — and work I’m grateful and blessed to have! After all, there are worse ways to make a living…
One of Bartlesville’s finest local establishments, Tate Boys Tire, is running a social media contest and I was asked to design their promotional signs for print and online/web. If you want to enter the contest, go to the Tate Boys Facebook Page and just like and share the image!
The program for OK Mozart’s L’Amore d’Italia Ball is a smaller, 4-page, 1-fold piece. I love the interior and it printed nicely on a heavy linen stock thanks to Bartlesville’s best print shop. It turned out just lovely! Osage Casinos sponsored the event and the mask picure on the cover was taken by local artist Gary Gibson.
I’m loving the interesting flow of work coming from Bartlesville’s local print shop. There is, however, the problem of recreating things to print EXACTLY as a client requests — but that is ugly as all get-out. It nearly killed me the other day to save a print-ready file using the Hobo font. The project here called for Rage Italic and a graphic with lines that I absolutely do not understand (It’s so abstract, it could mean anything!). Kill me now. But, such is the life of a print shop — the client’s requests always come first! And if you are the client and you happen to read this: take it from an experienced designer — it’s time for an update on your logo and materials. You don’t even have to hire me. Just, for the love of all that’s holy, refresh your brand.
Exhibit A: Rage Italic in all its horrific 1980s glory — letterhead and envelopes. Because a small town rec center is nothing if not thorough.
I used the floral artwork from lenlis at BigStock for the flowers and then added the “Put on the Armor of God” text and made a few changes to use for a themed presentation at auxiliary training. It was so cute, I left it up at home for a week after the event! I’m including pics of the wonderful cookies with labels and chocolate covered strawberries served. I don’t know if anybody else liked it but the strawberries alone were worth it for me!