I have always been somewhat proud — that’s not quite the right word — of the fact that over 25 years of designing marketing materials for clients, I have NEVER advertised. I think it’s less pride than it is reassurance that my skills and talents are valued and worthwhile and not having to advertise is just a key performance indicator (KPI in the business world).
During my 6 years of consulting and humanitarian work, I didn’t design much of anything (although those skills did come in handy many times – particularly using MailChimp to send a regional newsletter but I digress…). Occasionally random strangers would still approach me via email or my website about design work. Most of the time, I’ve had to ignore those requests but I had some free time yesterday when an easy request arrived in my in-box and I learned a few things about myself:
I was giddily happy to be doing any kind of design work again. I just love to CREATE whether it’s a small business card or an entire marketing plan or confidence in a colleague or friend…creation is my “thing.”
Software is the same, but with wonderful upgrades — and believe it or not I kept up my Adobe subscription for 6 years while barely using it (now that’s a commitment to software you love).
I’ll never get used to switching from Mac to PC back to Mac again — muscle memory from years of shortcuts and keyboard strokes do NOT translate to the right buttons! I’ll get there…still loving my new MacBook…but probably just in time to get back to Windows 10 and a PC (which I despised at first but quickly came to love). I joke that we’re a non-denominational platform family — we like to use ALLLLLLL the devices available to improve our lives.
This new client found me via a simple Google search for “ticket business card” and came across this old post from 2013. Wow! That’s reassuring because even though I thought my skills were a bit rusty — and I’m sure they are — good design is timeless. I may not have the drawing skills I’d like but I can set up a typographical hierarchy like nobody’s business…and it was good to know I’ve still got it, it just takes a little longer than six years ago!
I submitted about 9 different designs and these are my favorite versions. The local printer prefers one color, so I was challenged to do an eye catching design while only using one or two colors to keep costs low. Mission accomplished! Which design would you prefer? Do you think Mozart actually said these quotes? Logo front pocket, this design printed large on the back side of the t-shirt design.
In the end, in a somewhat heated debate, my client chose to print two different designs — each of which was liked by different personnel who adamantly did not like the other design! Which makes me think of the phrase, “If everybody likes what you’re doing, you’re doing something wrong!” Not a bad motto to live by! I’m curious, though, which of the two below would you choose?
I am so, so, so very excited to get one of these printed up on a canvas for our new home. It will be a 24 x 36 inch size (2′ x 3′) hanging portrait/vertically. I need to fix some of the typography but I think it will be pretty.
I originally posted about the top photo from Cookie here. First spotted on the Cookie website, there was “Keep calm and carry on.” Now there’s “Make do & mend.” Common sense with a visual reminder. Great for the times we are living in. Make do & mend originated with Bold & Noble but spotted on Decor8.