I’m loving the interesting flow of work coming from Bartlesville’s local print shop. There is, however, the problem of recreating things to print EXACTLY as a client requests — but that is ugly as all get-out. It nearly killed me the other day to save a print-ready file using the Hobo font. The project here called for Rage Italic and a graphic with lines that I absolutely do not understand (It’s so abstract, it could mean anything!). Kill me now. But, such is the life of a print shop — the client’s requests always come first! And if you are the client and you happen to read this: take it from an experienced designer — it’s time for an update on your logo and materials. You don’t even have to hire me. Just, for the love of all that’s holy, refresh your brand.
Exhibit A: Rage Italic in all its horrific 1980s glory — letterhead and envelopes. Because a small town rec center is nothing if not thorough.
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