So, these are quite simple but since they’re only 2″ wide and they pack a lot of info, it is important to make them readable but still stand out on the entire huge newspaper print page full of black and white! Enter the diagonally cropped picture. It really works! It adds just enough visual “movement” to help the ad stand out on the static page and draw the eye of the reader. Take a look and see which is your favorite. These 8 ads are being printed in a series in the Bartlesville Examiner-Enterprise newspaper, based on which performer is coming up next chronologically.
So our local newspaper is notorious for poorly printed ads. It seems OK Mozart gets the brunt of the poorly printed ads — even though they’ve checked and asked for proofs which always turn out fine! Black only can be so tricky. The grays look so washed out and since most of OK Mozart’s ads are black-intensive (using Rich Black in 4/c), I had to redesign some newspaper versions of their ads to hopefully boost contrast and not worry as much about printing striations. Frustrating! Anyway, here are some of the redesigns.
I’ve been doing reincarnations of this black and white ad for years. This year, my client decided to bump up the size to a full page. The sponsors are probably so relieved to have their name in readable-sized print! Lovely client. I wish all of my clients were as prepared and easy to work with as this one. I’m not sure which one they’ll choose but I’m sure whichever it is, it’ll stand out in the program!
Nebraska Music Dealers & Exhibitors Association – NMDEA Ads
In 2006, a good friend asked me to redo the NMDEA black and white ad that had been running at their annual convention. It was a quick job so I agreed. I have now been doing their annual ad since 2006 and through two long distance moves! She approached me again this Spring for the 2012 ad and I thought it would be a good time to compile and compare past versions before I make something new. Sometimes I find an effective black and white or grayscale ad is much, much more difficult than a full color one. You have to really try to stand out from the crowd! My favorite was 2011, with the Nebraska outline used in the center. It’s funny how I can see a definite progression over the years to a better design – something I hadn’t noticed until they were side-by-side. Thanks to my friend, Marilyn, for the annual one-color challenge.