What I Designed Today: Redesigned Newspaper Ads for OK Mozart

So our local newspaper is notorious for poorly printed ads. It seems OK Mozart gets the brunt of the poorly printed ads — even though they’ve checked and asked for proofs which always turn out fine! Black only can be so tricky. The grays look so washed out and since most of OK Mozart’s ads are black-intensive (using Rich Black in 4/c), I had to redesign some newspaper versions of their ads to hopefully boost contrast and not worry as much about printing striations. Frustrating! Anyway, here are some of the redesigns.

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