Stay up-to-date with these 3 Marketing & Social Media Newsletters


I’ve subscribed to thousands of email newsletters over the years (more than one person has been amazed at the amount of written material I can consume — it’s actually quite shameful and a way to procrastinate, but I digress…). Out of all of them, these 3 have been adding more value lately than many others and keeping me up to date on marketing and social media marketing trends, news and entertainment. Hit the subscribe button and see if they’ll be a keeper for you, too.

1. LinkedIn Social Media Newsletter by Katie KcKiever
2. Stacked Marketer
3. Marketing Millennials

What do you subscribe to? What’s not on this list but should be??

What I Designed Today: a YouTube Thumbnail + Social Media Post Graphic

The image below is a thumbnail cover image for an upcoming live podcast by sports commentators who I’ve grown to admire recently as I’ve helped them with their social media. The sports industry is new for me and I’m learning and making connections with sports journalists and reporters — they’re a fun crew! If you like to talk sports, give The Buck Stops Here a listen. They’ll be announcing their trademarked United States Athletics Hall of Fame inaugural class this week! Details on the image.

The image below will be slightly adjusted further to optimize size and resolution for Facebook, Twitter, and LinkedIn. if you’re interested, I’ll be the podcast LIVE on their TikTok channel as well. Join us!

What I designed today: An Evita Theatre Program for a Theater in Darwin, Northern Territory, Australia

Yes, I spelled “theater” both ways — the intentional “error” will increase engagement and better the SEO results for my Google search terms, so it’s a win-win for everyone except old-style grammar afficionados and most English teachers. As unofficial president of the Sharpie Enthusiasts Club, I apologize and encourage fixing the error with a Sharpie.

This program was actually designed in very early July on a rush basis because the original print layout person became ill. It’s been a few years since I designed anything for the theater, so it took longer than usual, but was fun to try and match the original cover style the original designer had created. I loved the custom gilt frames and golden photo backdrop I was able to bring to the interior — particularly the spreads for the major roles. It’s been a long time since I designed anything and felt like riding a bike after many years. The speed will come back as soon as I get familiar with the upgrades to the tools I used to use and some fantastic new ones that have surfaced in the last 6 years!

The show had all sold out performances — CONGRATS to Superstar Productions and the Darwin Theater in Darwin, Northern Territory, Australia!

What I designed today: A horizontal funnel to illustrate learner journey retention for Google Cloud

Disclaimer: I’ve been so busy working that most of the “What I designed today” posts are going to be a retrospective! I designed this horizontal funnel a few weeks ago. The funnel was used in executive presentations using Google Slides for Google Cloud Partner Learning & Certification. The intent was to illustrate Google Cloud learner journey progress through a 5-stage funnel. I had a difficult time finding a vector or raster graphic for a horizontal funnel, so I drew one in Adobe Illustrator! I actually drew two versions: a horizontal funnel WITH a gray path and one without. Here’s the original .ai file for Adobe Illustrator for you to copy and tweak or a transparent PNG. Not-so-incidentally, this fits standard Google or PowerPoint Slides perfectly.

SEE BELOW the FUNNEL IMAGE for QUICK DESIGN TUTORIAL on how to use PNG files and keep image sizes low in large presentations and documents.

Design tip: place the entire PNG in your file and crop the image to the part you want to use. If you’re working in PowerPoint, you can compress images to what is shown to keep your file size down. Here’s a handy, quick 1-minute video tutorial on how to save space by compressing images in PowerPoint — makes for easy file sharing and space saving files. It was an old tech tip I shared with colleagues in my last role but still applies for those of you who want to keep file sizes down for sharing without using cloud hyperlinks.

What I Designed Today: Google Cloud Exam Tips Packet

Much of the work I do for Google Cloud is to help partner organizations help their learners successfully become Google Cloud certified. I actually designed this during Q4 2022 which always seems to be crunch time for taking certification exams — both for achieving KPIs for Google AND for achieving personal career goals before year-end. If you want to download a PDF of this Google Cloud Certification Exam Tips packet, here’s the official Google linked PDF for you.

What I Designed Today: Farmers Market Business Cards

I have always been somewhat proud — that’s not quite the right word — of the fact that over 25 years of designing marketing materials for clients, I have NEVER advertised. I think it’s less pride than it is reassurance that my skills and talents are valued and worthwhile and not having to advertise is just a key performance indicator (KPI in the business world).

Front of the business card for Palisades Farmers Market in Washington D.C.
Back of the business card for Palisades Farmers Market in Washington D.C.

During my 6 years of consulting and humanitarian work, I didn’t design much of anything (although those skills did come in handy many times – particularly using MailChimp to send a regional newsletter but I digress…). Occasionally random strangers would still approach me via email or my website about design work. Most of the time, I’ve had to ignore those requests but I had some free time yesterday when an easy request arrived in my in-box and I learned a few things about myself:

  • I was giddily happy to be doing any kind of design work again. I just love to CREATE whether it’s a small business card or an entire marketing plan or confidence in a colleague or friend…creation is my “thing.”
  • Software is the same, but with wonderful upgrades — and believe it or not I kept up my Adobe subscription for 6 years while barely using it (now that’s a commitment to software you love).
  • I’ll never get used to switching from Mac to PC back to Mac again — muscle memory from years of shortcuts and keyboard strokes do NOT translate to the right buttons! I’ll get there…still loving my new MacBook…but probably just in time to get back to Windows 10 and a PC (which I despised at first but quickly came to love). I joke that we’re a non-denominational platform family — we like to use ALLLLLLL the devices available to improve our lives.

This new client found me via a simple Google search for “ticket business card” and came across this old post from 2013. Wow! That’s reassuring because even though I thought my skills were a bit rusty — and I’m sure they are — good design is timeless. I may not have the drawing skills I’d like but I can set up a typographical hierarchy like nobody’s business…and it was good to know I’ve still got it, it just takes a little longer than six years ago!

What I Designed Today: Billboards for Adam & Kizzie at OK Mozart’s Ambler Hall

Adam & Kizzie are coming to Bartlesville and it’s going to be a fantastic night of music at OK Mozart’s Ambler Hall.  This is a new direction for OK Mozart’s music selection and this duo with their gospel, blues, rock-n-roll and jazz sound are sure to please.  I can’t wait to hear how they sound in Ambler Hall.  If you’re local, info & tix are at okmozart.com.

Technically I designed these billboards a little over two weeks ago.  The traditional billboard goes up tomorrow and I hope to add a shot of that from the street as well.

Traditional billboard

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Digital billboard

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Digital billboard from the street

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What I Designed Today: Logo Guide for Bartlesville’s Ambler Hall

It’s not a full-on style guide but it’s a step in the right direction with a usage guide for the most common scenarios for a logo.  I’m so excited about some of the concerts coming up at Ambler Hall!  Check out Adam & Kizzie — they’re coming in November.  For more details, visit OK Mozart on the web.

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What I Designed Today, err…weeks ago: Father’s Day Poster & Coupons for La Fiesta

There’s a Mexican restaurant in Bartlesville, La Fiesta, that I’ve never been to — not because it’s not popular but because when we stayed in the hotel that shares it’s parking lot (while our home was under construction), we witnessed the chef puking out back then go back in.  The next night we witnessed an ambulance take away a customer.  We kind of figured that was an omen and wrote the restaurant off without ever actually trying it.  I found it interesting, then, that I was tempted to go when I was requested to design these coupons for Father’s Day.  I was relieved it was on Sunday because that eliminated my temptation altogether since we try our best to not eat out on the Sabbath Day.  I just may have to try it another time, though!

Here’s the original link to pieces of stock art by CharlieZ.  I like my adaptation and his stock art did make it very easy.

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What I Designed Today: Recreated a Farrier Logo

All design work isn’t fun or glamorous.  Scratch that.  MOST design work isn’t fun or glamorous at all because it’s the actual do-this-to-get-paid variety of work (even if it’s ugly).  Take this project:  I was asked to recreate a farrier’s logo for a 73″ wide banner.  It wasn’t difficult to do but it took time to redraw in Illustrator and get it right.  There was no using any sort of conceptual design skills — just rote recreation of a graphical element.  The project used my expertise of Illustrator but I had no creative liberty whatsoever, which is fine.  It pays the bills.  Just like any other occupation, graphic design is work — and work I’m grateful and blessed to have!  After all, there are worse ways to make a living…

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What I Designed Today: Social Media Contest for Tate Boys Tire

One of Bartlesville’s finest local establishments, Tate Boys Tire, is running a social media contest and I was asked to design their promotional signs for print and online/web.  If you want to enter the contest, go to the Tate Boys Facebook Page and just like and share the image!

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What I Designed Today: L’Amore D’Italia Program for OK Mozart

The program for OK Mozart’s L’Amore d’Italia Ball is a smaller, 4-page, 1-fold piece.  I love the interior and it printed nicely on a heavy linen stock thanks to Bartlesville’s best print shop.  It turned out just lovely!  Osage Casinos sponsored the event and the mask picure on the cover was taken by local artist Gary Gibson.

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