What I Designed Today: Theater Bartlesville’s The Trip to Bountiful – Billboard Design Progression

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I thought you might like to see the progression of this particular billboard. The artistic director, Joe Sears, of Greater Tuna fame (Aunt Pearl? Tony nominee? Ring any bells?), created the yellow background and silhouette with watercolors on vellum and I scanned the artwork in and adjusted everything for print. It’s been 20 years since I designed a billboard. That makes me sound really, really old but the first time I did one, I was only 22. You do the math. I’m not a dinosaur…yet. Billboard design can be tricky but it’s nice to know the technology has improved enough to where an accurate color proof is available on the same vinyl they use to put up on the actual billboard. It was only $35 extra for the proof, and yellow can also be tricky, so I figured it was worth it. If all went well, we’d have an extra 2.5 x 4′ banner for the front window of the theater. The yellow turned out fine so it was a win, win!

In other news, I’ve been elected Marketing Director for the local community theater: Theater Bartlesville. It’s going to be a fun way for me to make more local connections in the printing and publishing industry, as well as the arts. It’s a great board this year so I’ve already met some fantastic, intelligent, kind people. This won’t kill me for a year term, right?!

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